Content Marketing Bible: Top 5 Things You Need To Know

Content marketing has become quite the buzzword recently. However, few come to a clear definition of what content marketing is. In this content marketing bible, we will discuss what content marketing is, how people use content marketing and why content marketing is an essential part of the online marketing strategy.

Content marketing is a form of marketing that involves creating and distributing content. The sole purpose of this is to acquire and retain a clearly defined audience.

The content created needs to be valuable and relevant to convert prospects to customers.

Content marketing is an effective way to reach potential customers through relevant, valuable, and consistent content. By using headless CMS software, businesses can streamline the process of creating and publishing content across multiple channels. This attracts a self-selecting and pre-qualified audience, making it easy to turn readers into customers.

Here’s why content marketing is so crucial for your brand-

• It helps you gain your audience’s trust
• Great way to gain traction on your social media handles
• An effective way of bringing in quality leads
• It’s useful for conversions
• It positions your brand as the SME (subject-matter expert)
• Aids in SEO efforts
• It brings about brand awareness in every imaginable way

Content is the lifeblood of a digital marketing strategy, but not all forms work. Different content formats perform differently on social media. Some stand out, while others don’t translate as well.

With that in mind, here are the most up-to-date content formats for user engagement you must include in your content marketing bible:

• Blogs
• Long-form articles
• Infographics
• Video content
• Podcasts
• Case studies
• White papers
• E-books
• Webinars
• Emailers

If you haven’t been living under a rock, you’ll know that the brands listed below are absolute content marketing pros!

• Coca-Cola
• Zomato
• LinkedIn
• Flipkart
• HubSpot
• Go Pro

There are various ways to get the most out of content marketing, and the first thing to understand is that there is no single secret to the success of your content marketing campaign. Various factors need to be taken into account before you can start reaping the benefits associated with content marketing.

• Have a solid plan
• Create for your target audience
• Solve a problem
• Prioritize quality over frequent posting
• Post the right content on the right platform
• Know when to post
• Repurpose your content
• Choose people over SEO
• But remember to optimize your content

Most importantly, remember your goal and make sure it’s measurable.

Content marketing is a fundamental tool for any business, big or small. It is where you use content to attract customers to your business. The problem is that many brands struggle to get their content marketing right. As a result, they fail to attract as many customers as possible. So, you must understand how you can incorporate the content marketing pyramid to attract more customers to your business.

The content marketing pyramid has five steps-

Level 5– Social media (This content should be created often since it takes less effort)

Level 4– Short-form blogs

Level 3– Infographics

Level 2– Long-form content and presentations

Level 1– Books, e-books and whitepapers (As you move up the pyramid to ‘Level 1’, the content created takes more effort and can be created with longer intervals)

Content marketing is one of the best ways to increase ROI, create brand awareness and grow your customer base. When you have a solid content marketing plan in place, you can build and distribute content in a way that grabs the audience attention.

With the information in this article, you will be able to create a successful content marketing plan – one that will help your business grow!