With B2B marketing becoming more crowded by the day, many brands are struggling to stand out. While diversifying your content is one way to increase your visibility, it is not the only way. By using intelligent automation, you can ensure that your marketing is reaching the right prospects at the right time. This blog looks at the disruptive power of artificial intelligence (AI) and how to scale your business using AI for B2B marketing and sales.

What Is Artificial Intelligence?

AI computing systems are designed to emulate human strengths and exceed the reactive accuracy of humans. With AI-powered computing systems, organizations are capable of solving problems without needing specific codes for programming. The AI system is engineered to learn from human interactions through a predefined set of rules. These algorithms have been put together with deep concentration through machine learning techniques to generate definite outcomes from data input into the system. This quick response mechanism allows this scale of computer systems to continuously learn without needing single commands from humans all the time! In today’s leading global businesses, this AI-powered technology has become an integral part of corporate success pathways within their automated work structures.

AI for B2B marketing: Understanding The Relationship Between AI And Business

Businesses have a variety of applications for artificial intelligence to help them out with the different parts of their business. Different applications have been used by companies around the world to help them become more efficient and to help them achieve the goals they have set out for themselves. AI in B2B marketing and sales has been used to improve customer service, design better products and help with the growth of the business.

Here are some benefits businesses enjoy by implementing AI technology-

  • Feasibility (in terms of time and money) due to automation of processes and tasks
  • Reduction of human errors
  • Increase in efficiency and productivity
  • Offers personalised experiences due to data insights
  • Extracts large volume of data that has the potential to go from lead to a customer
  • Identifies sales opportunities and increases company revenue
  • In-depth analysis that leads to intelligent solutions

AI for B2B marketing and sales: What it can do for you

Predict potential leads

Lead scoring technology uses artificial intelligence to help businesses prioritize their leads and target specific messages based on a lead’s area of interest. By using predictive analytics, the personas for this company’s customers can be created and used to further personalize messages for each lead type. This will provide them with a better idea of where their leads are most likely to convert instead of blindly targeting every segment of their market with one generalized message that may not resonate as well with most individuals within that group.


Gauge current trends with real-time data analysis

By analyzing large sets of data, artificial intelligence can track and predict market trends and consumer behavior more accurately than ever before. Using AI to analyze the past and predict the future can help you develop a successful marketing strategy that ensures you stay ahead of the curve.


Personalize campaigns

Personalization is the key tool for increasing conversion rates. Most B2B marketers have realized its importance in their campaigns. However, it is a continuous and tedious process that can be simplified with the help of an AI-powered system.


Increase efficiency

In today’s technology-driven businesses, it is necessary to get the most out of the available technology. AI can help in multiple ways from automating everyday tasks to providing data that can help in making a business decision. With AI implementation in marketing, a company can achieve operational efficiency and economical efficiency by up to 40%. According to Statista, 87% of AI adopters said that they were using, or at least considering using, AI for sales forecasts and to improve their email marketing.

Increases engagement

Each of your SaaS website’s blog posts can be shared on social media networks and through referral platforms too. This is a great way to get customers engaged with your content, but only the most detailed, compelling material sparks conversation. You can even increase your company’s ROI by creating content that is being shared on multiple platforms and for the right reasons.

Whether it is short-form content or long-form content, remember that each piece adds value to your potential customer. This will greatly boost conversation and make it shareable.

(Also read- 9 SaaS Marketing Strategies To Focus On In 2022)

AI for B2B marketing to build a personalized and contextual strategy

According to Gartner, B2B companies will increasingly harness AI-powered technology, big data techniques, and human talent to personalize sales content.

Content marketing strategy is a critical element in an overall marketing strategy. A consistent and effective content marketing strategy helps to build a strong personal relationship between a business and its audience. This is essential when building brand loyalty. But building a solid content marketing strategy requires time, experience, resources, and creativity. Implementing AI in your B2B marketing and sales strategy can help you keep up with the demands of consumer expectations and also ensure you are consistently contributing value to your audience.

AI systems can not only help with content creation but also monitor and track your competitor’s actions. These systems can monitor and respond to online activity, so you will never miss a tweet, reply, or review. It can also monitor both structured data and unstructured data to identify triggers and pull relevant content from the internet and even external platforms.

Boost your efforts with AI for B2B marketing and sales

Sometimes, the best way to find out how something works is to look into an example that’s happening in real time. These businesses are at the forefront of AI adoption and are pioneers in changing what it means to do business online.

The HubSpot chatbot is a good example of the way you can use AI for B2B marketing. It’s a real breakthrough in terms of how businesses find, close, and keep new customers.

Facebook uses the information they have on its users to create a “Lookalike Audience,” a tool that helps advertisers target people with similar characteristics to those who already follow their business on Facebook. While this may be seen as superficial and invasive, establishing such a strategy can be quite lucrative for companies.

Google’s RankBrain algorithm is said to use machine learning to learn about each user. Once it knows a person’s interests, it can determine whether results are more likely to match that person’s preferences in the future. This means that when Google returns search engine results, they’ll be catered to your needs- meaning you won’t have to continue searching through pages of irrelevant content to find what you’re after.


If you are looking for great B2B content that drives revenue, get in touch.