Let’s face it — creating top-notch content as a B2B writer isn’t easy.
There are dozens of moving parts to keep track of, from understanding your client’s target audience to conducting thorough research and incorporating SEO best practices. It is enough to make even the most seasoned marketing writer feel overwhelmed.
But here’s the thing: with the right approach, creating great B2B content doesn’t have to be a daunting task. In fact, it can be a fun and rewarding challenge that helps you build your portfolio and attract high-paying clients.
In this blog post, I’m going to share with you some of my top tips for creating killer content as an SEO content writer specializing in B2B SaaS. These are strategies that I have personally used to land well-paying clients. So if you are ready to take your B2B writing game to the next level, buckle up and get ready to learn!
Table of Contents
B2B writer vs other writers
B2B writing is a niche that requires a unique set of skills and knowledge. While a B2B writer may share some similarities with other types of writers, such as B2C writers or SEO content writers, there are also significant differences.
For example, a SaaS B2B writer needs to have a deep understanding of the SaaS industry, the products/services the brand offers, and the target audience’s pain points and needs. They must be able to communicate complex technical information in a clear and concise way while still maintaining a persuasive tone that drives conversions.
In contrast, an SEO content writer primarily focuses on optimizing content for search engines, with the goal of increasing organic traffic to a website. While a B2B writer may also need to incorporate SEO best practices into their content, their chief goal is to create valuable, informative content that engages and converts their target audience.
Also, B2B writers often need to be skilled at writing longer-form content, such as articles, white papers, or case studies, which require a different set of writing skills than shorter-form content like social media updates.
Now, if you’re a freelance B2B writer who writes for niche businesses like SaaS, the next step is to understand how you can positively impact a company’s bottom line.
How a SaaS B2B writer can help improve sales
A SaaS B2B writer has the potential to be a valuable asset to any business looking to improve their sales given they understand the goals they need to achieve. Here are some ways in which a B2B or marketing writer can help growing businesses:
1. Understand the product thoroughly
A writer who understands the product/service being offered can better highlight its unique features and benefits, creating persuasive content that resonates with potential customers.
2. Choose the right keywords and topics
A freelance B2B writer who understands the importance of keyword research can optimize content for search engines, driving organic traffic to the site. Choosing the right topics and ideas is essential for creating content that targets the right audience.
For example, long-tail keywords may be low in volume but are great for creating BoFu (bottom-of-the-funnel) content that turns a lead into a customer.
3. Solve one person’s problem
Source: Chris Laub
By writing for an individual or niche audience rather than a general audience, the content feels more personal, engaging, and persuasive. Also, it can turn prospects into buyers if you successfully solve their problems.
4. Understand user intent (besides SEO briefs)
A marketing writer who understands the user’s intent can create content that addresses their specific pain points and needs, making it more valuable to the client since it ultimately results in higher purchases.
5. Show; don’t tell
An SEO content writer who knows how to incorporate visuals, videos, and other multimedia into their articles can make them more engaging, and memorable, and even improve the piece’s quality. Another way of doing this is by adding data points that convince the reader.
6. Add the right CTAs
Including clear and concise calls-to-action (CTAs) can help guide potential customers toward the next steps in the buying process. For example, saying “sign up for a free trial” is way better than writing “join the adventure”.
Incorporating these strategies to create content that engages, informs, and persuades potential customers can help a B2B writer improve their client’s bottom line.
7 ways to go from a beginner to an advanced B2B writer
B2B writing is a specialized niche that requires a unique set of skills, knowledge, and experience. Here are X actionable ways in which a beginner B2B writer can progress to becoming an advanced B2B writer:
- Read extensively on the industry: A beginner B2B writer should read extensively in the industry to gain a deep understanding of the latest trends, challenges, and best practices in the niche. By reading widely, a beginner writer can gain knowledge and inspiration to craft better content.
- Practice writing regularly: Practice makes perfect, and this applies to writing too. Beginner B2B writers should write regularly to improve their writing skills, style, and tone. It is essential to experiment with different styles and tones to find what works best.
- Learn from experienced B2B writers: To become an advanced B2B writer, a beginner should learn from experienced writers in the field. This can be done by studying their work, reading their blogs, or seeking mentorship.
- Specialize in a particular niche: To excel in B2B writing, it is essential to specialize in a particular niche. By specializing, a beginner writer can gain a deep understanding of the industry, its language, and its target audience. This will help them to create more targeted, effective content.
- Understand the buyer’s journey: Understanding the buyer’s journey is critical to creating effective B2B content. A beginner marketing writer should learn about the different stages of the buyer’s journey, from awareness to decision-making, and tailor their content accordingly.
- Use data and analytics: Using data and analytics can help beginner writers understand what content is resonating with their audience, what is not working, and what improvements can be made. This will help them to create more effective content and improve their writing skills.
- Network with others in the industry: Networking is essential for any writer, and this applies to B2B writing too. By connecting with other writers, industry experts, and potential clients, beginner writers can gain valuable insights, feedback, and opportunities to improve their writing skills.
Upskill to stay relevant as a freelance B2B writer
The business landscape is rapidly changing and it is becoming increasingly important for B2B writers to stay up-to-date with the latest trends, best practices, and technologies in their field. One of the most effective ways to do this is by taking online courses that offer comprehensive training, practical tips, and real-world examples.
Here are some online courses that B2B writers can take to upskill and stay relevant:
HubSpot’s Business Writing Course
This free certification course covers the fundamentals of content marketing, including strategy, planning, creation, and promotion. It also includes modules on SEO, email marketing, and social media, making it an excellent all-round course for B2B writers.
Google Analytics Academy
This free course teaches the basics of Google Analytics, including how to set up an account, track website traffic, and analyze user behavior. This is a must-have skill for B2B writers who want to understand their audience better and optimize their content accordingly.
Copyblogger Content Marketer Certification
This certification course teaches advanced content marketing techniques, including copywriting, lead generation, and conversion optimization. It is designed for experienced writers who want to take their skills to the next level and specialize in B2B content marketing.
LinkedIn Learning
LinkedIn Learning offers a range of courses on B2B writing, including topics such as storytelling, copywriting, and social media marketing. The courses are taught by industry experts and offer a mix of theory and practical examples.
Coursera’s Business Writing Course
Coursera offers a range of courses on writing, marketing, and business, including courses from top universities such as Yale, Duke, and the University of Pennsylvania. These courses are designed to provide in-depth knowledge and skills that can help B2B writers stay ahead of the curve.
Want to earn lucrative money as a SaaS B2B writer?
B2B SaaS writing is a lucrative and rewarding field that requires specialized knowledge, skills, and experience. By following the tips outlined in this article, such as understanding the product inside out, choosing keywords and ideas wisely, writing for one person at a time, and distributing your content widely, you can improve your chances of success in this competitive field.
Remember to always prioritize the needs and interests of your target audience, using data and analytics to guide your content creation process. And don’t forget to network with others in the industry, learn from experienced writers, and stay up-to-date with the latest trends and best practices in B2B SaaS writing.
With hard work, dedication, and a passion for writing and technology, you can earn lucrative money as a SaaS B2B writer, helping companies to communicate their value proposition, engage their target audience, and drive sales and revenue growth.
Want to work with a B2B writer who is well-versed in on-page SEO? Let’s talk!
