Are you tired of creating mediocre content that does not resonate with your target audience? Want to give your content marketing game a facelift? 

Choose the right content tools.

Why? Content marketing is constantly evolving, making it challenging to stay ahead. Luckily, content marketing tools can make your life easier and boost your strategy. 

Check out our top 10 content tools for 2023 to research new ideas, create stunning visuals, and distribute content. These tools streamline processes, boost productivity, and help you create high-quality, engaging content for your target audience. Incorporate them into your content marketing strategy to make the most of your efforts.


The 10 Best Content Marketing Tools

1. Canva

One of the top content creation tools, Canva offers a wide range of templates, graphics, fonts, and images to help users create stunning designs for various marketing materials such as social media posts, infographics, presentations, and flyers. 

Canva’s intuitive drag-and-drop interface makes it easy even for non-designers to create professional-looking content easily.

Also, Canva’s team collaboration feature makes it easy for multiple team members to work together on the same project, ensuring a seamless workflow and efficient content creation process.

Jasmin Diaz, CMO of Smoky Mountains, says, “Canva is one of my favorite tools to create awesome graphics for social media and blogs.” 

Given their customer base, it’s hard to disagree. You can create most collaterals and presentations on Canva and collaborate with stakeholders on the platform itself. However, it may have certain limitations. Jasmin shares, “For something more complicated, I will turn to Photoshop, but that’s rare.”

Price: You can either opt for the free version or go pro at $12.99 per month.


2. Ahrefs

Ahrefs is a content marketing tool for SEO providing data and insights to help businesses improve their search engine rankings and online visibility. It offers features such as keyword research, backlink analysis, content analysis, and site auditing. 

It has a comprehensive database of backlinks and search queries, which allows businesses to gain insights into their competitors’ online strategies and optimize their own content accordingly. 

Ahrefs has a user-friendly interface; it’s also accurate and provides depth of data, and a regularly updated index of backlinks and search queries. Using SEO Analyzer feature like Ahrefs is a go-to tool for SEO professionals and businesses that want to improve their online presence and stay ahead of the competition.

Krupa Trivedi, the Digital Marketing Manager at On-Demand Ninja shared that her team uses it for the ‘keyword analysis’ and ‘content explorer’ feature. Further, she also uses it for backlinks and competitor analysis. 

However, she points out that the best feature is the content gap analysis. She shares, “when targeting our competitors, it is necessary to understand the content gap between our competitor and us. Another thing is that Ahrefs is beginner-friendly.”

To further back it up, Chirayu Akotiya, the Global Head of Marketing at Leena AI states, “At Leena AI, one of the most powerful content marketing and SEO tools we use is Ahrefs. It offers a variety of keyword research tools – including the ability to see search volume, difficulty, and click-through rates for specific keywords – which is crucial as it helps us identify the most effective keywords that drive traffic to our content. 

In addition, Ahrefs is equipped with a comprehensive index of backlinks which allows us a greater insight into understanding opportunities for improvement.”

Price: Their pricing ranges from $99 to $999 per month.


3. HubSpot

One of the top content marketing tools, HubSpot is great for marketing, sales, and customer service. Some key features include:

  • a powerful CRM, 
  • email marketing, 
  • marketing automation, 
  • social media management, 
  • analytics, and more. 

HubSpot is extremely ease to use, scalable, and integrates with other popular tools.

Jon Morgan, CEO of Venture Smarter says, “HubSpot is an all-in-one marketing automation platform that we use for everything from creating and scheduling social media posts to managing our email marketing campaigns. We also use it to track website analytics and manage our CRM. We appreciate the ease of use and integration with other marketing tools, as well as the robust reporting capabilities.”

Price: They provide a free version with paid plans starting at $18 per month for individuals and small teams and $800 per month for larger businesses.


4. Screaming Frog

Screaming Frog is an SEO agency website that has an ‘SEO Spider Tool’. It crawls websites, analyzes the data, and provides insights into common on-page SEO issues. 

Brittany Mendez, SEO Specialist at FloridaPanhandle shared that “Screaming Frog is an incredible tool that we use for our on-page SEO purposes. We use this 1-3 times a week in alignment with an array of other tools. With this marketing tool, you can see your page speed times, if important pages are accidentally “noindexed”, “nofollowed”, if you have duplicate content pages, if you have broken pages, and so much more. It really gives you a fully stacked understanding of the content of your site, and where you need to focus on any errors. 

Screaming Frog is something different that truly gives you a better understanding of your website that you can use to complement any of these other tools. There’s also a free version, which is an added plus!” 

Price: They offer a free version and a paid version starting at $225 per year.


5. Cloud Campaign

One of the commonly used content marketing tools, Cloud Campaign is a social media management platform that allows businesses to create, schedule, manage, and report social media content from one tool. It also provides analytics, social listening, and team collaboration features. Cloud Campaign’s key strengths include its affordability, ease of use, and robust social media management capabilities.

Will Brown, Founder of Two Step Social said, “My team and I schedule thousands of social media posts each week using Cloud Campaign. They have an amazing white-labeled dashboard that allows us to switch between hundreds of different client calendars easily. We also use it to send easy, seamless ‘approval links’ to clients, in which they can review the social media posts, approve them, and/or leave feedback.

We prefer this tool over others because it was designed for agencies and marketers specifically. It has allowed us to scale and provide social media management services to more clients. Other tools are usually designed for a few brands. With other tools, it’s common that the scheduling process becomes bulkier with multiple brands. Additionally, other tools do not allow you to bulk-upload a client’s social media content. With Cloud Campaign, you can upload all the posts for a client at one time, which saves hours over time!”

Price: Their plans start at $33 per month for freelancers and increase based on your requirements.


6. Talkwalker

Talkwalker is a consumer intelligence platform that helps with market, customer, and social intelligence. It also offers comprehensive social listening capabilities and an easy-to-use dashboard which makes it ones of the more popular content marketing tools currently.

Alvin Wei, Co-founder & CMO of SEOAnt shares — “Talkwalker is one of the top content marketing tools we use at SEOAnt. This tool allows for tracking how our target audience engages with our content and gaining insights on how we can optimize it to increase performance. 

Talkwalker is ‌a social listening tool that enables our brand to stay on top of brand mentions, identify top keywords and track them, and know what is trending. Thus, we tweak our content to offer the latest information, stats, and research on e-commerce SEO.

I love Talkwalker for its ease of use. Compared to a similar tool like Google Analytics, Talkwalker is much simpler, with a dashboard that does not need specialized skills to maneuver.”

Price: You can get a custom quote on request or choose their basic plan at $9,600 per year.


7. Figma

Figma is a collaborative design tool that allows teams to create, share, and iterate on designs in real-time. Their features include:

  • vector editing, 
  • prototyping, and 
  • collaboration tools. 

Figma also has powerful design abilities and collaborative features for projects with multiple stakeholders. 

We have listed it in our top content marketing tools since it can help marketers create marketing assets using plugins that can do most of the work with a click. Plus, it allows flexibility in creating brand assets. Also, you can take inspiration from the Figma community.

Price: You can enjoy the tool for free or access its premium features, starting at $12 per month.


8. Surfer SEO

A popular content marketing tool, Surfer SEO is an on-page optimization tool for businesses to optimize their content for search engines. You get data-driven insights into factors like keyword density, content length, and structure. Surfer SEO’s strengths include its user-friendly interface, data-driven recommendations, and the ability to analyze competitors’ content.

Talking about Surfer SEO, Rebecca Hey, Founder of Strategically states, “We know that at the very least, all our clients now expect written content that’s optimized for search engines, and Surfer makes it easy to meet these expectations without spending hours of time on keyword research and planning.

We mainly use Surfer for its “Content Editor” function, which creates article briefs based on a specific keyword or keyphrase. Surfer uses AI to scan through the top-performing competing articles that use the target keyword, then tells you what you should do to have the best chances of ranking yourself. The tool advises on keyword use, the number of headers, paragraphs, questions to answer, and more.

There are a few tools that compete with Surfer, but I haven’t tried them because, to me, Surfer is already ideal for our client’s needs. Why fix something that isn’t broken? Surfer was the original tool for this purpose and is the best known by my team of remote writers.”

Price: After a free 7-day trial, you can use Surfer SEO starting at $49 per month.


9. ClickUp

ClickUp is a project management software that helps users organize and track tasks, projects, and goals. It offers many helpful features such as to-do lists, calendars, reminders, time tracking, and collaboration tools. ClickUp allows users to customize their workflows and offers a unified platform for teams to communicate, share files, and manage projects efficiently. This makes it one of the wildly popular content tools for marketing teams.

Faizan Fahim, a Content Marketer at InfraCloud shares, “We use it to track all our plans and projects‌. As a content marketer, I have to keep track of many articles, authors, social media posts, and content repurposing. ClickUp lets me assign users to tasks and add deadlines. With different views, it really makes it easy to watch every task and see how plans are unfolding.

There are many project management tools in the market, but we picked ClickUp because we find it the most mature among all. Project management is not only about adding a task and creating a Gantt view. There are tiny features like merging tasks, making subfolders, archiving tasks, and moving them to a new group. ClickUp has many features that may seem insignificant, but they really streamline the entire content marketing process for us.”

Price: You can use it for free or enjoy the platform starting from $5 per month.


10. Airtable

Airtable is a flexible database and project management tool that allows businesses to organize and track information across various teams and departments. It offers features such as spreadsheet-like tables, customizable views, and team collaboration. Airtable’s strengths include its ease of use, flexibility, and ability to handle complex workflows.

Natalia Brzezinska, Marketing & Outreach Manager at PhotoAid states, I use this tool to allocate daily tasks and monitor performance. Each day, I give employees specific activities, along with detailed instructions on how to complete them. It’s a very intuitive and versatile tool. With a wide range of content presentation options, each employee can customize their work environment to be as effective as possible.”

When asked why she uses Airtable instead of other similar tools, she says, “It is a unique tool that can be easily integrated with other platforms we use in the company. Its extensive content presentation section is also a big advantage. The user can select the working environment from such as task list, kanban, and others.”

Price: You can sign up for free or leverage their pro features with paid plans starting from $10 per month on annual plans.


Get more done with content marketing tools

To make your workflows smooth and achieve your goals, there are many content marketing tools. 

Whatever your niche or role in marketing, these content marketing and SEO analyzer tools have valuable features to save you time and increase your and your team’s productivity. 

P.S.: Evaluate each tool’s features, pricing, and user-friendliness before purchasing it. Also, look at how scalable it is. 

With the right content tools at your disposal, you can take your work to the next level and achieve your goals with greater ease.

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