What: This blog discusses the latest developments in content creation, from AI-driven content to video scripts, shaping the industry’s future.

Why: Staying updated on these trends empowers content creators to remain competitive and produce engaging, relevant content for evolving audience preferences.

The world of content creation has changed significantly, with search engines playing a major role in driving website traffic. As the algorithm is constantly changing, there is an evolution in SEO (Search Engine Optimization) trends. So, it is essential to stay updated on new content writing trends.

In 2023, several content writing trends emerged, including changes in user behavior because of technological advancements. With the increasing importance of voice search optimization and the emergence of AI and video content, content writers and marketers should adapt their strategies to remain competitive. 

A lady writing her content


What is Content Writing?

Content writing involves researching, creating, editing, and publishing written consent in various formats. These formats include articles, website content, email newsletters, press releases, e-books, and many more. You can write content for diverse purposes, including marketing, education, and entertainment.

According to the experts of CDR Writers Australia, content writing is not just a means of conveying information; it’s a powerful tool for strategically luring an audience to a specific company, product, or digital destination. Skillfully crafted content can serve as a magnetic force, drawing in potential customers, igniting their interest, and paving the path to lasting connections.


Top 7 Content Writing Trends 2024

Let’s discuss emerging content writing trends in the content marketing industry to provide insights and practical tips for enhancing your SEO content strategy.

  • The Rise Of AI-Powered Content

Jasper AI GIF - Find & Share on GIPHY

Among all the content writing trends, AI-powered content stands out as number one. The rise of AI-powered content has significantly impacted the field of content creation. AI tools generate articles and content on a wide range of topics. These tools can be used for content enhancement, which suggests improvements in terms of grammar. 

Moreover, AI saves time and provides high-quality, tailored, and engaging content to the audience. As a result, it improves search engine rankings and increases website traffic, making AI-powered content a major trend in 2024.

Considering how significant voice search assistants like Siri, Alexa, and Google Assistant are becoming. Content that is voice search-optimized is growing increasingly essential. Al contributes to the development of content that’s compatible with voice-activated inquiries.


  • E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) Content

E-E-A-T is an important concept in content writing. It stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It serves as a guideline for creating high-quality content, and each component plays a vital role. 

Let’s talk about each component:

Experience: Content should be written by an experienced writer. The author should have hands-on experience and knowledge to write about the subject matter. Experienced writers narrate articles very appropriately to make the content engaging.

Expertise: The author creating content should have subject matter expertise. They must understand the topic thoroughly to provide insights.

Authoritativeness: The author should be well-recognized and experienced in their relevant field to establish authoritativeness. Authorized content is more likely to be trusted by the audience.

Trustworthiness: Audience trust is the most important part of content writing. To gain audience trust, you must deliver accurate, honest, and reliable content.


  • Long-Form Content Resurgence

Long-form Content remains a prominent trend in content writing. As search engine algorithms are evolving, long-form content continues to be crucial. 

Long-form content covers detailed information about the subject matter which is carried by the narrative storytelling. It’s not always about delivering information; it’s about engaging, interacting, educating, and entertaining all at once. 

Interactive content makes the audience participate directly or indirectly in the article. Long-form content writing demands a strategic approach that includes a hierarchy of heading titles and broad topics. Research shows that the average first-page result on Google has 1400-1500 words among nearly 12 million search results.


  • User-Generated Content (UGC)

User-generated content or Customer-generated Content (CGC) is brand-oriented content created by users that can be submitted as text, images, videos, reviews, and testimonials. It helps in building trust among the audience and increases brand value. It is a trend followed by brands to promote their brand awareness. 

The State of User-Generated Content reports that 66% of consumers believe customer testimonials are more credible than a brand talking about its products. UGC is one of the most powerful and successful marketing strategies for individuals and organizations.


  • The Rise of Video Content

Video content is in high demand for business as it connects with the audience’s emotions and captures their attention. Interactive infographics and engaging visual content are the essential factors in video content strategy. 

Visual storytelling, infographics, emotion, deeper connection, and video marketing let the audience engage more meaningfully. Video content helps the audience to convey information more quickly than text or a static graphic. In the growing competition in digital marketing, businesses should be ahead of the curve by embracing new trends in video content strategy.


  • Featured Snippet Targeting And Rich Results

Featured Snippets are brief responses that appear at the top of Google’s search results, providing quick answers to user’s search queries. 

According to the documentation of Google Search Central, featured snippets can also appear as “People Also Ask.” The top aspects of featured snippets are answering directly to a query, creating structured content, using schema markup, and voice search optimization.

Rich Results are enhanced Google search results that provide extra information about your webpage, which includes ratings, images, prices, reviews, etc. 

Optimizing for both Featured Snippets and Rich Results involves structured content, schema markup, and voice search optimization, contributing to higher rankings in search engine result pages.


  • Voice Search Optimization

Voice search has gained increasing importance with the popularity of voice assistants like Siri, Google Assistant, and Alexa. This trend necessitates optimizing websites for natural language and conversational queries with a more casual tone. 

Semantic SEO and LSI keywords help businesses meet user needs more effectively. Voice search optimization is a growing trend in content writing.


Content Writing Checklist: Your Ultimate Guide

Pending To Do GIF by Bombay Softwares - Find & Share on GIPHY

Here is a checklist to ensure effective content writing:

  1. Define your target audience: Your target audience should be defined as a specific group of people you aim to reach out to with your content.
  2. Prioritize search intent: Prioritizing search intent is knowing the specific reason behind the search query.
  3. Thoroughly research your topic: The topic should be researched thoroughly to ensure your content is accurate, informative, and valuable to your target audience.
  4. Create a clear and organized content structure: Create a clear and organized content structure.
  5. Craft an optimized headline with relevant keywords: You must create an optimized headline that includes relevant keywords and grabs readers’ attention.
  6. Engage your audience with an interesting introduction: There must be an engaging introduction to catch readers’ interest.
  7. Maintain a clear and consistent tone: You should also maintain a clear and consistent tone for effective communication.
  8. Deliver accurate, informative, and concise content: Your content should be accurate, informative, and to the point.
  9. Incorporate relevant keywords for SEO optimization: Incorporate relevant keywords (primary, LSI, and secondary keywords) to optimize your content for search engines and to improve content visibility.
  10. Reference up to 20 articles: You should also search for reference articles (up to 20 articles).
  11. Proofread for proper grammar and spelling: The use of proper grammar and spelling is a must for effective communication (i.e., proofread carefully).



In 2024, the field of content writing will undergo significant changes, and it can be challenging for individuals and organizations to keep up with the trends. 

While AI is on the rise, users and search engines still prefer creative and organic content. Long-form content remains essential, while user-generated and video content plays crucial roles in engaging with users and boosting SEO rankings. 

Targeting featured snippets and rich results is vital for higher Google search engine rankings. With the increasing use of voice assistants, voice search optimization is an emerging trend that cannot be ignored.

Moreover, the strategic pursuit of featured snippets and rich results is essential for securing higher visibility in Google’s search engine rankings. The proliferation of voice assistants underscores the rising significance of voice search optimization, an emerging trend that can no longer be overlooked. 

Also, adaptability and a focus on these trends will be key to content creators’ success.

Sanketee Kher aims to create long-form content for companies looking to scale their business and connect with their audience. 



1. What role does AI play in content writing?

AI content writers (content writing tools) that take input from the user. Thus, they generate human-like text content, including relevant keywords with the power of AI technology.

2. What is E-E-A-T content, and why is it important for SEO?

E-E-A-T (Experience Expertise Authoritativeness, and Trustworthiness) content is a major guideline or framework used by real people to rate the quality of search results.

3. How can I start incorporating video content into my marketing strategy?

You can start incorporating video content into your marketing strategy by following the points listed below:

  • Research target audience,
  • Create high-quality videos related to your niche,
  • Optimize for SEO by incorporating relevant keywords,
  • Publish video content into various Social Media, YouTube, Website, and Email and promote across social media channels.
  • Monitor the performance using analytics tools.

4. How can I find inspiration for content topics?

You can find inspiration for content topics by the audience, keyword research, competitor analysis, and stay updated about the trends. You can use social media, surveys, and case studies to get insights about content ideas.


About the author

Chloe Clarke is a Search Engine Optimization Specialist at CDR Writer Australia.