Have you ever searched for something on Google and found exactly what you were looking for in the search results, without having to click on any of the links? That’s zero-click content in action.

In this post, you will learn key characteristics of zero-click content and tips on how to create it effectively. Whether you’re a business owner, marketer, or content creator, these tips will help you get started with creating zero-click content that resonates with your audience and increases your brand visibility.

So let’s dive in and learn more about what is zero-click search and zero-click content.


What is zero-click content?

Zero-Click Content is a type of content that answers a user’s question without requiring them to click on any links or perform any additional actions. This means that users can get the information they need without leaving the search engine results page, making it a convenient and efficient way to find answers.


What is a zero-click search?

Zero-click search is a term used to describe a type of search query where a person gets the information they need without having to open any links or even scroll on the search engine results page (SERP). This means that the user’s question is answered directly on the SERP, without the need for them to visit a website or take any other action.

zero-click search result

For example, if a user searches for “Who is Sanketee Kher?”, the search engine may provide the answer directly on the SERP, along with a brief summary or explanation. The user can then get the information they need without having to click on any links or visit any other websites.

Zero-click search is convenient for users because it allows them to get the information they need quickly and easily, without having to navigate to multiple websites or read through thousands of words. It is also beneficial for businesses and content creators because it can drive traffic to their websites and increase visibility in search engine results.


How to create zero-click content?

Creating zero-click content can be a great way to drive traffic to your website and improve your search engine rankings. Here are some tips for creating zero-click content that engages your audience and helps you stand out in the search results:

  • Identify common questions or problems in your industry: Start by thinking about the types of questions or problems that your target audience is likely to have. These could be questions about products or services, technical issues, or anything else related to your industry.
  • Create comprehensive and accurate answers: Once you’ve identified the questions or problems that your audience is interested in, it’s time to create comprehensive and accurate answers. This could involve creating a detailed blog post, a helpful video tutorial, or any other type of content that provides a thorough and helpful answer to the question at hand.
  • Optimize for search engines: In order for your zero-click content to be effective, it needs to be easy for search engines to find and understand. This means using keywords and phrases related to the questions or problems you’re addressing in your content and making sure that your content is structured and organized in a way that makes sense to search engines.
  • Promote your zero-click content: Once you’ve created your zero-click content, it’s important to promote it to your target audience. This could involve sharing it on social media, emailing it to your subscribers, or even reaching out to industry influencers and asking them to share your content with their followers.

(Also read: How To Write A Great B2B Blog Intro Your Readers Will Love)


Best examples of zero-click content

If you’re still wondering how to get your content into zero-click searches, check some of these examples:

Knowledge panels

knowledge panel for zero-click content

A knowledge panel on Google is a box that appears on the right side of the search results page and displays information about a specific topic. Knowledge panels can include information, such as an overview, images, links, and other relevant details like in the screenshot above.

They are a great source of zero-click content because users can find the information they are looking for quickly without having to click on any links. 

To optimize knowledge panels for your business, provide accurate and up-to-date information about your products, services, or other areas of expertise.

Featured snippets

Featured snippets are brief answers to specific questions that appear at the top of the search results page, above the regular search results. They give users quick and easy access to the information they are seeking, making them a substantial source of zero-click content.

To create a featured snippet and win at zero-click SEO, you’ll need to identify a common question or problem in your industry. Then, create a comprehensive and answer it in a scannable manner. 

It’s also important to optimize your content for search engines by using relevant keywords and phrases and structuring your content for search engines to understand.

For example, the screenshot above is for a blog I recently wrote. It secured the featured snippet. Here, I defined the topic using simple language and kept the count under 50 words.

Besides driving traffic to your website and improving your search engine rankings, featured snippets can also establish you as an authority in your industry and increase the credibility of your business. 

So, if you’re looking to create high-quality content for zero-click searches, consider writing a crisp answer so to increase your chances of getting a featured snippet.

People also ask

‘People also ask’ is a feature on Google that displays a list of related questions when a user searches for a specific topic. The feature appears as a dropdown list of questions that users can click on to see more information.

‘People also ask’ is a great tool for zero-click SEO because users can find answers without having to click on any links. They can also view related topics without opening multiple sources. 

Google’s curation

One way to secure zero-click content and improve your visibility on Google is to be a part of Google’s curation. 

When Google includes you in its curated content, it means that the search giant has recognized the value of your work and has chosen to feature it prominently in the search results. This can be a great way to establish your authority in your niche.

Being a part of Google’s curation can also be a great way to gain more visibility and reach a wider audience. When your content appears at the top of the search results, it is more likely to be seen by users, which can help you attract new customers and build your brand.


Frequently asked questions

What is Google’s zero-click?

Google’s zero-click is a feature that allows users to find the information they are looking for without having to click on any search results links. The information is displayed directly in the search results, saving users time and effort.

What is a no-click result?

A no-click result is a search result that does not require the user to click on a link to get the information they are seeking. The information is displayed directly in the search results, rather than requiring the user to visit a website. This can be convenient for users and can drive traffic to websites that provide comprehensive and accurate answers to common questions or problems.

How do I optimize for zero-click searches? 

To optimize for zero-click searches, 

  • Create content that addresses popular questions in your industry
  • Use relevant keywords and phrases
  • Structure and organize your content for search engines to understand